Relevant for: all social media outlets and blogs for businesses

Don’t write without a plan. To get the most out of your social media interactions, strategize first. Set up a schedule of conversations you want to start with your readers, and what the topics will be. Stick to it.

This doesn’t mean you can’t add interactions/posts/updates other than the scheduled ones. I strongly suggest you do. Variety engages readers and viewers.

Increasingly, people ignore outright advertisements. Definitely something to be aware of, as a media tip

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