There ought to be a funny t-shirt that reads “Data: Its How You Use It.”
Content strategy and execution is in a constant state of testing. The analytics data that your site provides will drive everything from revising your website structure, to how often you update the blog.
Why shouldn’t that data also influence your content maintenance as well. Frankly, it should.
The data you source from your websites and social media channels is there for you to use. It gives you powerful insight into audience behavior, which allows you to hack that pattern to improve your user experience. Better user experience can equal more time spent on your site, better ROI, more user conversions, and overall better PR.