There ought to be a funny t-shirt that reads “Data: Its How You Use It.”
Content strategy and execution is in a constant state of testing. The analytics data that your site provides will drive everything from revising your website structure, to how often you update the blog.
Why shouldn’t that data also influence your […]
I imagine you would have trouble believing that social media strategy can be based on a martial art. Stick with me for a moment, and I’ll show you what I mean.
Let’s look at Aikido for a moment.
You’ve seen it in movies, particularly Steven Segal films. He makes it look splashy, but the core […]
Before I get too deep into this, I want to give you a little background on myself. I was an Art major in college, but if I’d had the time I could have had two other majors: Sociology, and Philosophy. What I’m about to share with you is a perspective based on those two disciplines.
Let me tell you a modern parable.
A wandering man is given directions by a helpful passerby. He walks one hundred paces north. He walks twenty-five paces west, and then he continues for another sixteen paces in a vaguely south-westerly direction.
Based on what he was told, he has arrived at his destination. There is […]
In the business world, employers are seeking “detail oriented” employees or contractors. I’ve always had difficulty expressing now detail oriented I am, but a lightning bolt of understanding just hit me. It was surprising enough that I wanted to share it.
Now, to give you a proper lead in to detail orientedness, I have to […]
Websites are a necessity for businesses of any kind. They have become as integral to your branding plan as matching business cards and stationary are, and have been, for so long.
Choosing a designer for your web presence is just as difficult as finding a good mechanic or an interesting date for your next free […]
I got an email from a former colleague today! We won a Silver ADDY Award last night for our work on the MOSAIC promotional ad in 2012! On top of being a published author, I’m now an award winning copywriter as well. Life is good.
I was so excited when I wrote this […]