Writing and Copy

Mosaic Printing (award winning cocktail napkin ad)

Context: if individual or company wins a DC Ad Club ADDY

Remember if I win:

  • Suck in the gut
  • Make eye contact with EVERYBODY
  • Don’t Reference “Mad Men”

Victory Dance?

  1. Touchdown style
  2. “Rocky Balboa”
  3. Samba
  4. Disco

After the party

  • Feed the cat
  • Unchain the Intern
  • Console the Creative Director
  • Revise my resume

Important!

  1. Blame the client
  2. Praise the staff
  3. Network
  4. Ask for a raise

Resilience Forge

In many cultures, the blacksmith was revered as a magician: he knew the skills no one else could comprehend; he was the maker of the tools they needed to survive. Resilience Forge supports, encourages, and fosters the return of that magic to our modern lives. The person who holds the power to make things can transcend the burdens of poverty, loneliness, and heartbreak, to lead an empowered life.


National Society of Accountants (article on income and fee survey results excerpt)

Marketing

Firms continue to rely on referrals from existing clients for the bulk of new client acquisition: 73.4% in 2016-2017 compared to 66.5% in the previous report. More respondents are reporting that their websites are a larger part of their marketing and promotional strategy than in the past: a growth of 6%. Social media use has also grown by 2.7% during the same period.

Succession Planning

Tax practitioners and accountants have not greatly altered the time frame in which they are considering succession: 8.5 years in the 2014-2015 report, and 8.1 years in the 2016-2017. In contrast, a greater number of participants (71.5% versus 64.8%) have prepared succession plans over the period between surveys.


Genomind (corporate blog entry)

https://genomind.com/personalized-medicine-patient-story/

 
Set your Twitter account name in your settings to use the TwitterBar Section.